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NEKOU Incense Sticks - 40 Sticks
$59.00
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40 incense sticks • 2.8 in (7 cm) • Approx. 15 minutes per stick • Made in Japan
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Sourced in Japan, from the makers
Direct from Japanese workshops and their authorised channels.
A gentle fragrance. A quiet moment at home. Made in Japan, NEKOU. pairs a soft botanical blend with an approximately 15-minute burn. Forty short sticks in a gold-detailed drawer-style box make this a considered choice for returning to a favourite daily ritual.
Why You’ll Love It
A soft botanical blend centred on matatabi (silver vine)
Approximately 15 minutes of fragrance per stick
The same NEKOU. fragrance, in a generous 40-stick format
Made in Japan without synthetic fragrance
A drawer-style paper box with a sleeping cat in gold-foil detail
Made in Japan, NEKOU. brings a soft botanical fragrance to the everyday ritual of burning incense. Created with cat lovers in mind, its blend centres on matatabi, also known as silver vine, with catnip, valerian and olive leaf.
This 40-stick edition offers the same fragrance and short format as the 10-stick box, with more to enjoy over time. Each stick measures approximately 2.8 in (7 cm) and burns for around 15 minutes: a small interval to linger over tea, set down a book or pause between the day's activities.
A soft botanical blend
Matatabi forms the heart of the fragrance. Catnip adds a delicate, mint-like freshness, while valerian lends earthy depth. Olive leaf brings a soft green note to the finish. Natural aromatic materials are combined with tabu powder, without synthetic fragrance.
Considered down to the box
The drawer-style paper box is finished with a sleeping cat and delicate gold-foil thread. Compact enough to keep close to your incense collection, it makes a thoughtful gift for a lover of botanical fragrance or a generous supply of a familiar favourite.
NEKOU. is intended for home fragrance. Use a suitable non-combustible holder, ventilate the room and keep burning incense and ash out of reach of children and pets. Cats respond differently to fragrance; stop use if your cat shows discomfort. Never leave burning incense unattended. Full specifications and care guidance are set out below.
Box dimensions: Approximately 2.4 × 3.9 × 0.9 in (6 × 10 × 2.4 cm)
Packaged weight: Approximately 1.8 oz (50 g)
Packaging: Drawer-style paper box with gold-foil detailing
Care instructions
Secure one stick in a suitable non-combustible holder on a stable, heat-resistant surface. Keep the stick supported and all ash contained.
Keep away from drafts, flammable materials, children and pets. Never leave burning incense unattended.
Ventilate the room and avoid allowing smoke to accumulate. Stop use if the fragrance causes discomfort or your cat shows signs of discomfort.
An ember may remain after visible smoke has stopped. Allow the incense and ash to cool completely before handling or disposal.
Store away from direct sunlight, heat and humidity, out of reach of children and pets. For home fragrance only; do not ingest or allow pets to chew the sticks.
Artisan & Craft
Made in Japan, NEKOU. brings a botanical approach to short-stick incense. The blend combines matatabi, catnip, valerian and olive leaf with tabu powder, without synthetic fragrance. Its sleeping-cat motif and delicate gold-foil thread give the paper packaging a distinctive, understated character.
Note
Created with cat lovers in mind, NEKOU. is a home fragrance product, not a pet toy or food. Cats respond differently to fragrance; ventilate the room, keep incense and ash out of reach, and stop use if your cat shows discomfort.
Questions About This Piece
How does the 40-stick box differ from the 10-stick edition?
Both contain the same NEKOU. botanical blend, with sticks approximately 2.8 in (7 cm) long and a burn time of around 15 minutes each. This edition contains 40 sticks in a larger drawer-style paper box, offering more of the same fragrance for regular use.
What does NEKOU. smell like?
Matatabi (silver vine) forms the heart of the blend. Catnip brings a delicate, mint-like freshness, valerian adds earthy depth, and olive leaf lends a soft green note. The overall fragrance is gentle and botanical, without synthetic fragrance.
What should I consider when using incense in a home with cats?
NEKOU. was created with cat lovers in mind, but this does not guarantee that every cat will tolerate its fragrance or smoke. Ventilate the room, avoid smoke build-up, keep burning incense and ash out of reach, and stop use if your cat shows discomfort. The sticks are not a pet toy or food.
Is the 40-stick box suitable as a gift?
The drawer-style box, finished with a sleeping cat and gold-foil thread, makes a thoughtful gift for someone who enjoys botanical home fragrance. With 40 short sticks, it is also a considered choice for someone who already knows and enjoys NEKOU.
Japanese incense · Fragrance & tradition
The art of a quiet moment
In Japan, incense has long accompanied moments of devotion, hospitality and reflection. Known as kō, it is appreciated for the character of its fragrance and the attention we bring to it.
That sensibility finds its most deliberate expression in kōdō, the “way of incense”: an art of attending closely to aromatic wood, often described as “listening” to fragrance.
At home, the pleasure can be simple. Choose the warmth of sandalwood, the fresh woody character of hinoki or a tea-inspired fragrance. Light a stick, let the flame go out, and allow its scent to unfold as you settle into a little time of your own.
Kō · 香
The Japanese word for incense
Kōdō · 香道
The way of incense
An everyday ritual
A fragrance and a moment to enjoy
Choose with confidence. Explore each product’s fragrance, format, burn time and included accessories to find the right incense for your home or a thoughtful gift.
Discover Japanese incense
Find your fragrance. Make it a ritual.
A few considered details to help you choose, give and enjoy incense.
What is the tradition of incense in Japan?
Incense has been part of Japanese culture for more than 1,400 years. Its use developed through Buddhist practice, courtly fragrance blending and the appreciation of aromatic woods. Today, ceremonial traditions continue alongside the simple enjoyment of incense at home.
Is burning an incense stick the same as kōdō?
Kōdō is a formal art with established practices, often involving the careful warming of small pieces of aromatic wood rather than burning a stick. Everyday incense offers a more informal way to appreciate fragrance, with no ceremony or specialist knowledge required.
Which fragrance should I choose?
Begin with a fragrance family you already enjoy. Sandalwood is generally warm and woody; hinoki has a fresh, woody character; tea-inspired blends vary from softly green to deeper roasted notes. The finished scent depends on the blend, so read each product’s fragrance description before choosing.
Which format and holder are right for me?
Short sticks suit a brief fragrance break, while other stick lengths and spiral formats offer different burn times. Choose a holder designed for the incense’s shape and thickness, with a non-combustible dish large enough to catch all ash. Holders are included only where the product description says so.
What makes incense a thoughtful gift?
Incense is a personal gift for someone who enjoys home fragrance and small daily rituals. Choose a familiar scent, or explore a set that introduces several fragrances. For a first-time user, check whether a suitable holder is included and add one separately if needed.
How should I burn and store incense?
Follow the instructions supplied with your incense. For a stick, light the tip, gently extinguish the flame and secure it in a suitable holder on a stable, heat-resistant surface. Ventilate the room, keep it away from drafts, flammable materials, children and pets, and never leave it burning unattended. Let the ember and ash cool completely before disposal. Store unused incense in a cool, dry place away from direct sunlight.
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